“Horrid, medicinal, disgusting,” and many more colourful descriptors and phrases are commonly used when someone is trying their first amaro liqueur. But, for those more accustomed to bitter flavours and strong herbaceous botanicals, this category of liqueurs can be a wonderful journey through location and history.
Though this category often inspires uncertainty in those not used to bitter flavours, it is said that the amaro category is the largest and most numerous category in the world. So numerous, in fact, that anytime an attempt is made to count the number of bitter liqueurs on the market, it is almost immediately rendered insufficient by the release of several new variations in several different countries. Luckily for us, we won’t be taking on that impossible task. Instead, we’re going to get to the bottom of what amaro actually is and the different ways you can enjoy it. Let’s go.
What is Amaro?
Amaro, translating to “bitter” in Italian, is the umbrella term for a category of liqueurs. Though the category itself has no official definition, it is best explained in most basic terms as a wine or spirit infused with bitter or herbaceous botanicals and some amount of sugar to offset some of the bitterness and occasionally aged.
This category therefore encompasses traditional amari but also vermouth, popular red bitters, aromatized wines, krauter liqueurs, and more. Historically, these liquids were produced to capture and preserve flavours and effects of herbs. This was done medicinally, like many flavourful alcohol-based creations, but also it was done for perfumery and for the sole purpose of enjoying and imbibing.
Many of the most well-known amari - the plural of amaro - have historically been produced in Italy but several countries like Germany, France, Spain, Poland, Jamaica, and most recently the US, have a strong tradition of bottling bittersweet blends. Interestingly, a beautiful element of this category is liqueurs coming out of different regions will often use locally sourced herbs and botanicals creating a picture of the place and a connection to the location. Some globally famous amaro brands are Jägermeister, Campari, Aperol, Fernet-Branca, Suze, Cocchi, etc.
Amaro vs Bitters?
The amaro category is made up of alcoholic bitters often included in cocktails. However, confusingly, the category does not include what the English speaking world calls “Bitters” or “Cocktail Bitters” - the small bottle, a concentrated cocktail accentuating ingredient that is usually administered in dashes. These are an entirely separate category of ingredients that, unfortunately, are referred to using the same word. To offer a quick differentiation, cocktail bitters are legally deemed as a non-potable bittering ingredient, whereas the amaro category includes only the legally potable liqueurs. The legal definition of potable - and determination process thereof is the subject of many a detailed legislation and an entirely separate article.
Amaro vs Aperitif vs Digestif?
