this is drinklusive

AN INCLUSIVITY MENTORSHIP FOR DRINKS LOVERS

APPLICATIONS OPEN 24th February 2025


DRINKLUSIVE is the drink industry’s first Inclusivity Mentorship aimed at increasing the representation of drinks personalities from all underrepresented communities. The program was founded by Aidy Smith and The Three Drinkers and is supported by industry leaders such as Jancis Robinson, The Gerard Basset Foundation, Decanter, Diablo (Concha y Toro), WSET, London Wine Fair and more.

Put simply, DRINKLUSIVE is about championing people from all walks of life to call the drinks industry their home. We know there are so many people out there who have a love for what’s in their glass but may feel hesitant to take that next step because they don’t feel there are many people like them in the industry.

Think of us as an inclusivity incubator for drinks lovers. Our intention is to promote equity by supporting remarkable people from underrepresented communities. We will help you to build your credibility, qualifications and personal brand in the drink’s world through learning, writing and creating content. By the end of the 9-month program, you’ll have all the tools you need to progress to the next steps of your desired career in drinks, whatever that may be!

We’ll guide you via educational programs and paid content creation alongside 1-1 learning and mentoring sessions with our DRINKLUSIVE Mentors, who are some of the brightest minds in the industry. You’ll gain invaluable knowledge and contacts all the while building your personality and platform within the drink’s communication world.

Interested in becoming a mentor? Click here! Or if you just want to see how you can support by spreading the word, please click here.

How long does the incubator program last?

The 2025 incubator will run for 9 months.

Who can apply?

Each term will welcome six people in total, two from each of the communities mentioned below. Please note you must be living in the United Kingdom for the duration of this incubator to be considered.

  • LGBTQIA+

  • Underrepresented Ethnicities

  • Disability Communities

What’s Included?

The following elements are included as part of the DRINKLUSIVE Inclusivity Incubator:


Content Creation on The Three Drinkers Media Platforms:

  • Monthly paid commissions on The Three Drinkers website

  • Social media ad-spend and newsletter coverage for every article

  • Personality-forward videos on The Three Drinkers social media channels to build your profile

  • Mentoring Sessions on Content Creation


Training & Knowledge with WSET:

  • WSET Level 2 in Wine or Spirits

  • WSET Level 3 in Wine or Spirits

 

Consumer & Industry Written Content Commissions:

  • A bespoke and mentored commission for a drinks-themed piece on Decanter

  • A bespoke and mentored commission for a drinks-themed piece on CLASS Magazine

  • A bespoke and mentored commission for a wine-themed piece on JancisRobinson.com


Paid Work Experience:

  • A paid work opportunity at London Wine Fair 2025 (May 19-21) to get hands on experience with drinks from all over the world. In addition to this you will be able to attend a second day of your choice in a non-working capacity.

 

Seminars & Workshops

  • A social media workshop to help boost your online and digital presence with key tips and takeaways on how to action them with Eulanda Shead-Osagiede.

  • A variety of discussions and seminars with industry leaders such as Ian McLernon (Remy Cointreau CEO – EMEA, APAC, GTR) and Maxime Henain (Global Head of Collaborations and Partnerships at Absolut Vodka) to help gauge a better understanding of drinks culture and how to evolve within the industry.

  • A variety of workshops held by Decanter including topics such as writing for a publication and how to judge drinks.

  • One-To-One Sessions with DRINKLUSIVE Mentors, who are some of the brightest minds in the industry.

Logos for The Three Drinkers, Aidy Smith, Diablo, Jancis Robinson, WSET, Gérard Basset Foundation, Decanter and London Wine Fair
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