Whilst this may be the latest in a long line of A-list side hustles to enter the drinks arena, Emma Watson’s new Renais is in fact more familiar ground for her than you might expect.
Launched with brother Alex who boasts ten years in the industry, the two have revisited the region where their father Chris has owned vineyards for decades, Chablis… but not to make wine, to make gin!
The base spirit going into Renais is created from distilled grape skins and lees, many of which are grown on the family’s own vineyard. The botanical run down of Chablis Grand Cru grapes, linden flowers, cubeb berries and acacia honey are certainly striking for a gin, as is the focus on terroir.
At the launch, Alex commented on this process, saying, ‘I wanted to do something that no one had ever done: to capture the essence of a specific terroir, the uniqueness of Chablis, by drawing on the traditions, techniques and ingredients from the land, and embodying those characteristics in a gin.’
Meaning ‘rebirth’, the name Renais also hints at the sustainability behind the gin. Not only are reclaimed grape skins a centre stage botanical, but the stills are solar powered, the packaging is biodegradable mushroom, and any carbon emissions left are offset – something that has been officially certified by Climate Partner.
With expert wine production running through the family, a clear sustainable terroir-led vision, beautiful packaging and crucially, a deliciously modern, floral and vibrant gin, this is a celebrity-fronted drink that’s easy to get behind.
A limited inaugural run has been launched in May, with future batches coming in June priced at £45 for a 700ml bottle, and available direct from the Renais site, where you can also find some rather tasty looking cocktail concoctions made with it.