The Three Drinkers in Cognac Wins Award For ‘Cultural Contribution to The Spirits Industry’

The Three Drinkers are delighted to announce that their TV series The Three Drinkers in Cognac has won the award for ‘Cultural Contribution to the Spirits Industry’ at The Spirits Business Awards 2024. Photo Credit Eva Slusarek.

What are the Spirits Business Awards?

Launched in 2019, The Spirits Business Awards is an annual, global competition, that Spanning five core areas – Retail and Marketing, Sustainability and Innovation, Tourism, Products, and People - celebrates excellence across the spirits industry.

This year, The Spirits Business Awards ceremony took place at The Underglobe in London on Thursday 14 November 2024 and was hosted by Claudia Winkleman, best-known for presenting TV shows Strictly Come Dancing and The Traitors.

The Three Drinkers Managing Director Aidy Smith said “I am absolutely delighted that we have been recognised for this award. Our mission as always with The Three Drinkers series was to embrace not only the culture of the regions visited, but also to welcome more diverse faces into the industry. Through The Three Drinkers in Cognac, not only have we showcased the cultural identity of one of the most renowned, yet unknown regions on the planet but we have also ensured that we do our part to support the next generation of drinks talent from underrepresented communities. It’s been an ongoing mission to showcase that diversity in drinks is possible and we’re delighted to stand with our partners who have helped us make that a reality in this latest series. The fact that this has been recognised by the industry fills me with such hope for the future.”

Comments from The Spirits Business

‘A clear winner – The Three Drinkers stood out from a cultural contribution point of view. It has been rolled out to various territories, and brilliantly incorporates food and travel with a spirit-forward approach – and successfully brings people together. There’s a huge community representation, which was highly praised.’

Photo Credit Eva Slusarek

What is ‘The Three Drinkers’?

The Three Drinkers is a returning drinks and food travelogue TV series on Amazon Prime featuring a deliciously diverse revolving roster of guests. From Scotland to Ireland to Cognac, each season is created with the sole intention of showcasing the culture, drinks and food of the regions visited as well as giving those people and communities who struggle to be seen within drinks on TV a chance to shine.

Alongside the multi-award-winning Amazon Three Drinkers TV series, The Three Drinkers also run a drink, travel and lifestyle-focused online magazine thethreedrinkers.com and have a growing social media/influencer presence (@thethreedrinkers @Sypped).

More about The Three Drinkers in Cognac

The Three Drinkers in Cognac follows Aidy Smith and Helena Nicklin as they embark on a cultural and gastronomic journey in and around the picturesque French region of Cognac. Featuring Virgin Radio presenter and Persian foodie fanatic Eddy Temple-Morris alongside a returning appearance for travel presenter, journalist and influencer Eulanda Shead-Osagiede, the team take a deep dive into highballs and cocktails, discover the unique dishes of the region, try their hand at chocolate crafting, shoemaking, beekeeping, and more.

In classic Three Drinkers style, and helped by famed houses Courvoisier and Remy Martin, alongside the world-famous orange liqueur of the region, Grand Marnier, The Three Drinkers bust the misconceptions about cognac through their light-hearted, on-screen approach, helping the audience to discover brand new ways of enjoying this world-class spirit. They also check out local, pioneering gin makers, Audemus Distillery while discovering the fascinating world of mixers, sodas and tonics with Franklin & Sons. This is a series for those who seek to be inspired and learn through humour, quirky facts and takeaway titbits of drinks knowledge.

If you would like to watch any of The Three Drinkers series on Amazon Prime, you can do so by clicking on the links below:

The Three Drinkers in Cognac
The Three Drinkers in Ireland
The Three Drinkers do Scotch Whisky

The Three Drinkers In Ireland Wins Award For ‘Cultural Contribution To The Spirits Industry’

The Three Drinkers are delighted to announce that their TV series The Three Drinkers in Ireland has won the award for ‘Cultural Contribution to the Spirits Industry’ at The Spirits Business Awards 2022.

WHAT ARE THE SPIRITS BUSINESS AWARDS?

The Spirits Business Awards is an annual, global competition, established in 2019 with the aim of rewarding the people and brands that are doing great things across the industry. There are multiple categories in the awards including celebrating retailers, distributors, marketers, brands, distillers, blenders, and more.

Aidy Smith from The Three Drinkers says “We are absolutely delighted to have been recognised for this award as this is exactly what we had hoped to achieve. When we made this show the idea was to move away from the intimidation that is all too often wrapped around drinks on TV. No abundance of swirling glasses and mundane tasting notes, just some friends on a journey exploring a world they have such a deep rooted passion for while getting to know the region they’re in through travel, food and tourism.”

WHO ARE THE THREE DRINKERS?

The Three Drinkers are drinks experts, writers and broadcasters Helena Nicklin and Aidy Smith, joined by a deliciously diverse revolving roster of ‘third drinker’ guests. As well as this, their second Amazon Three Drinkers TV series, they also produce the popular ‘Bring a Bottle’ podcast, run the drink, travel and lifestyle-focused online magazine thethreedrinkers.com and have a growing social media/influencer presence (@thethreedrinkers @HelenaSips @Sypped).

MORE ABOUT THE THREE DRINKERS IN IRELAND

The Three Drinkers in Ireland is an aspirational, gastronomic journey through the picturesque island of Ireland. Drinks experts Aidy Smith and Helena Nicklin with special guests Beth Brickenden and Eulanda Shead-Osagiede explore a variety of Irish drinks, from whiskey, gin and poitín to cider and Irish cream, take a deep dive into Ireland’s incredible food scene and showcase some traditional activities such as bog snorkelling, cheesemaking, eel fishing and Irish dancing.

The Three Drinkers returned to our screens in March this year with a brand new, six-part series on Amazon Prime called ‘The Three Drinkers in Ireland’.

Mara Barrat from Bord Bia says “Ireland is renowned for producing high quality, sustainable food and drink. So, it is really important that we work with the right partners to showcase this to the world. Working with The Three Drinkers was excellent as through their global reach, production expertise and innovative production style, we are able to demonstrate the premium quality and sustainability of Irish produce and furthermore tell the story of the passion, love and craftsmanship of Irish food and drink producers. We are also very excited about what this series will do for Irish food and drinks tourism."

Julie Wakley, Head of GB at Tourism Ireland says: “Tourism Ireland was delighted to work with The Three Drinkers, to create this exciting new series. With many people set to watch the series on Amazon Prime and beyond, it promises to be a great way to shine a spotlight on Ireland’s great food and drink offering, rich culture and spectacular landscapes.”

The series is available worldwide on Amazon Prime Video and you can now also watch episodes of the series on major airlines such as British Airways, Lufthansa, Swiss Air, Iberia, Aer Lingus and more.