The Three Drinkers are delighted to announce that their TV series The Three Drinkers in Ireland has won the award for ‘Cultural Contribution to the Spirits Industry’ at The Spirits Business Awards 2022.
WHAT ARE THE SPIRITS BUSINESS AWARDS?
The Spirits Business Awards is an annual, global competition, established in 2019 with the aim of rewarding the people and brands that are doing great things across the industry. There are multiple categories in the awards including celebrating retailers, distributors, marketers, brands, distillers, blenders, and more.
Aidy Smith from The Three Drinkers says “We are absolutely delighted to have been recognised for this award as this is exactly what we had hoped to achieve. When we made this show the idea was to move away from the intimidation that is all too often wrapped around drinks on TV. No abundance of swirling glasses and mundane tasting notes, just some friends on a journey exploring a world they have such a deep rooted passion for while getting to know the region they’re in through travel, food and tourism.”
WHO ARE THE THREE DRINKERS?
The Three Drinkers are drinks experts, writers and broadcasters Helena Nicklin and Aidy Smith, joined by a deliciously diverse revolving roster of ‘third drinker’ guests. As well as this, their second Amazon Three Drinkers TV series, they also produce the popular ‘Bring a Bottle’ podcast, run the drink, travel and lifestyle-focused online magazine thethreedrinkers.com and have a growing social media/influencer presence (@thethreedrinkers @HelenaSips @Sypped).
MORE ABOUT THE THREE DRINKERS IN IRELAND
The Three Drinkers in Ireland is an aspirational, gastronomic journey through the picturesque island of Ireland. Drinks experts Aidy Smith and Helena Nicklin with special guests Beth Brickenden and Eulanda Shead-Osagiede explore a variety of Irish drinks, from whiskey, gin and poitín to cider and Irish cream, take a deep dive into Ireland’s incredible food scene and showcase some traditional activities such as bog snorkelling, cheesemaking, eel fishing and Irish dancing.
The Three Drinkers returned to our screens in March this year with a brand new, six-part series on Amazon Prime called ‘The Three Drinkers in Ireland’.
Mara Barrat from Bord Bia says “Ireland is renowned for producing high quality, sustainable food and drink. So, it is really important that we work with the right partners to showcase this to the world. Working with The Three Drinkers was excellent as through their global reach, production expertise and innovative production style, we are able to demonstrate the premium quality and sustainability of Irish produce and furthermore tell the story of the passion, love and craftsmanship of Irish food and drink producers. We are also very excited about what this series will do for Irish food and drinks tourism."
Julie Wakley, Head of GB at Tourism Ireland says: “Tourism Ireland was delighted to work with The Three Drinkers, to create this exciting new series. With many people set to watch the series on Amazon Prime and beyond, it promises to be a great way to shine a spotlight on Ireland’s great food and drink offering, rich culture and spectacular landscapes.”
The series is available worldwide on Amazon Prime Video and you can now also watch episodes of the series on major airlines such as British Airways, Lufthansa, Swiss Air, Iberia, Aer Lingus and more.