The Three Drinkers are delighted to announce that their TV series The Three Drinkers in Cognac has won the award for ‘Cultural Contribution to the Spirits Industry’ at The Spirits Business Awards 2024. Photo Credit Eva Slusarek.
What are the Spirits Business Awards?
Launched in 2019, The Spirits Business Awards is an annual, global competition, that Spanning five core areas – Retail and Marketing, Sustainability and Innovation, Tourism, Products, and People - celebrates excellence across the spirits industry.
This year, The Spirits Business Awards ceremony took place at The Underglobe in London on Thursday 14 November 2024 and was hosted by Claudia Winkleman, best-known for presenting TV shows Strictly Come Dancing and The Traitors.
The Three Drinkers Managing Director Aidy Smith said “I am absolutely delighted that we have been recognised for this award. Our mission as always with The Three Drinkers series was to embrace not only the culture of the regions visited, but also to welcome more diverse faces into the industry. Through The Three Drinkers in Cognac, not only have we showcased the cultural identity of one of the most renowned, yet unknown regions on the planet but we have also ensured that we do our part to support the next generation of drinks talent from underrepresented communities. It’s been an ongoing mission to showcase that diversity in drinks is possible and we’re delighted to stand with our partners who have helped us make that a reality in this latest series. The fact that this has been recognised by the industry fills me with such hope for the future.”
Comments from The Spirits Business
‘A clear winner – The Three Drinkers stood out from a cultural contribution point of view. It has been rolled out to various territories, and brilliantly incorporates food and travel with a spirit-forward approach – and successfully brings people together. There’s a huge community representation, which was highly praised.’
Photo Credit Eva Slusarek
What is ‘The Three Drinkers’?
The Three Drinkers is a returning drinks and food travelogue TV series on Amazon Prime featuring a deliciously diverse revolving roster of guests. From Scotland to Ireland to Cognac, each season is created with the sole intention of showcasing the culture, drinks and food of the regions visited as well as giving those people and communities who struggle to be seen within drinks on TV a chance to shine.
Alongside the multi-award-winning Amazon Three Drinkers TV series, The Three Drinkers also run a drink, travel and lifestyle-focused online magazine thethreedrinkers.com and have a growing social media/influencer presence (@thethreedrinkers @Sypped).
More about The Three Drinkers in Cognac
The Three Drinkers in Cognac follows Aidy Smith and Helena Nicklin as they embark on a cultural and gastronomic journey in and around the picturesque French region of Cognac. Featuring Virgin Radio presenter and Persian foodie fanatic Eddy Temple-Morris alongside a returning appearance for travel presenter, journalist and influencer Eulanda Shead-Osagiede, the team take a deep dive into highballs and cocktails, discover the unique dishes of the region, try their hand at chocolate crafting, shoemaking, beekeeping, and more.
In classic Three Drinkers style, and helped by famed houses Courvoisier and Remy Martin, alongside the world-famous orange liqueur of the region, Grand Marnier, The Three Drinkers bust the misconceptions about cognac through their light-hearted, on-screen approach, helping the audience to discover brand new ways of enjoying this world-class spirit. They also check out local, pioneering gin makers, Audemus Distillery while discovering the fascinating world of mixers, sodas and tonics with Franklin & Sons. This is a series for those who seek to be inspired and learn through humour, quirky facts and takeaway titbits of drinks knowledge.
If you would like to watch any of The Three Drinkers series on Amazon Prime, you can do so by clicking on the links below:
The Three Drinkers in Cognac
The Three Drinkers in Ireland
The Three Drinkers do Scotch Whisky