Ask most people how to make a Negroni and most of the time, the response will be “Gin, Sweet Vermouth, and Campari, in equal parts”. While this is not incorrect by any means, there is a glaring error in there. Gin and Sweet Vermouth are general products, while Campari is a specific brand and bottle within the realm of bitter aperitif liqueurs.
Don’t get me wrong - a Campari Negroni is delicious, reliable, and widely available. However, it is the baseline as there is an incredibly vast selection of bitter aperitifs (commercially, and artisinally produced) that work wonders in a Negroni.
Adopting a new approach to the Negroni of Spirit, Sweet Wine, and Bitter Aperitif, that’s implemented in the some bars, our options for the bittersweet tipple have been exponentially widened. Here is a look at some of our favourite bitter aperitifs to replace Campari in your Negroni.
FOR A standard white Negroni
SUZE
The original White Negroni, featuring Plymouth Gin, Suze, and Lillet Blanc was created through the collaborative efforts of the director of Plymouth Gin at the time, Nick Blacknell, and late legendary London bartender Wayne Collins. The drink was born out of necessity as they tasked themselves with making a Negroni using French wine and aperitifs since they were in France for Vinexpo 2001.
The drink was later popularised by Plymouth Gin ambassador Simon Ford, and world-famous bartender, Audrey Saunders. Audrey loved the drink so much that to combat the shortage of supply of Suze in the United States, she would smuggle multiple bottles at a time from her trips to the United Kingdom. For good reason too, as the drink has the bracing bitterness and character of a Negroni, but has a flavour profile unique enough to stand out from the crowd of other riffs.
Size: 700ml
ABV: 20%
Find here: £18.95
FOR A White Mezcal Negroni
Luxardo Bitter Bianco
A personal favourite of ours is the Negroni Bianco, which combines Mezcal, White Port, and Luxardo Bitter Bianco for a delectable drink that has the stiffness of a winter sipper with the tropical notes of a shaken summery drink.
The Bitter Bianco is the star of the show in this cocktail because it acts as the bridge connecting the smoky, vegetal mezcal to the tropical and tannic white port. The Bitter Bianco brings notes of celery and bitter herbs such as oregano and thyme to pair with the mezcal and fruit and citrus notes of orchard fruits, lime, and orange that play very nicely with the white port.
Size: 700ml
ABV: 30%
Find here: £17.75
FOR The one distillery Negroni
Old Poison Bitter
The sister distillery to the bar I work in, Bittersweet, Old Poison Distillery in Edinburgh Scotland is the distillery with the largest portfolio in the UK and the only one to make a bitter aperitif! This addition to the already vast spirit selection Scotland has to offer has unlocked yet another 100% Scottish cocktail - the Negroni.
Founded and operated by native Neopolitan in Edinburgh, Fabrizio Cioffi, his passion for Italian Aperitif culture and cuisine resulted in him creating Leith Vermouth as well as the Old Poison London Dry Gin. Combine these three ingredients to get the Old Poison Negroni, or better yet, if you find yourself in Edinburgh, pop down to the bar to be served one by myself and the team!
Size: 700ml
ABV: 25%
Find here: £25
FOR THE HANKY PANKY
Fernet Branca
The Hanky Panky is an understated classic cocktail, created by Ada Coleman, former head bartender at the Savoy Hotel in London in the early 1900s. And breaking down the recipe of the cocktail we can see that it fits in perfectly to the description of the Negroni mentioned in the introduction. Simply subbing out an equal measure of Campari for a 5ml splash of Fernet Branca still lands this mentholated Martinez twist in the Negroni category.
This serve runs a tiny bit sweeter than your standard Negroni with the smaller dose of Fernet downplaying the standard level of bitterness, so if you, like many others, are a part of Fernet Branca’s cult following, and are looking for an introduction to the Negroni, this may just be the serve for you.
Size: 700ml
ABV: 39%
Find here: £26.91
for a New Orleans Negroni
Peychauds Aperitivo
From the people that brought us the infamous bright red creole style Peychaud’s Bitters, Peychaud’s Aperitivo merges the world of bittersweet liqueurs with over a century and a half of New Orleans culture and heritage.
The aperitivo brings the classic bitter orange and grapefruit notes that are expected from aperitif liqueurs, but the underlying tones of woody herbs bring to the table a sharp bitterness that is begging to be paired with barrel-aged spirits. In true New Orleans fashion, we suggest pairing it with the duet of Armagnac Brandy and Sweet Vermouth from France. The dark chocolate and caramel notes from the Armagnac and the dried fruit sweetness from the vermouth combined with the aperitif gives us a magical harmony of Italian, French, and Creole flavours! A holy trinity of Italian, French, and Creole culture and cuisine sure to delight your tastebuds!
Size: 750ml
ABV: 11%
Find here: £17.99
FOR A Subcontinental Negroni
Khoosh Bitter
Khoosh Bitter is a lesser-known bitter aperitif that was initially produced in Britain between 1881 and 1900 before the company went into liquidation and halted production. The team at Phoenyx Spirits recently restarted production of this marmalade-laced bitter aperitif as part of their mission statement to revive the great lost spirits of Britain.
With Quassia Amara as the key botanical in this liqueur, there is an intense woody dryness that lingers on the finish with notes of subcontinental herbs and spices including clove, cardamom, and asafetida.
With the Mughal Era Subcontinental design on the bottle, I feel it is only right to pair it with rum to honour the sugar cane production of the Subcontinent and your sweet wine of choice!
Size: 700ml
ABV: 20%
Find here: £27.95
FOR the Venetian Negroni
Select
Select is the quintessential ingredient for drinks in the city of Venice. From spritzes to Negronis, this bright red bitter aperitif liqueur is an excellent option for someone who fancies a slight change from their normal Campari Negroni or Aperol Spritz but does not necessarily want to push the boat out too far.
Select Aperitivo has a distinct grassiness on the top of the palette and runs more syrupy than your standard Italian red bitter liqueur, with a bright citrus oil finish. This profile makes it an excellent addition to your negroni if your gin on hand is more peppery than your usual!
Size: 700ml
ABV: 17.5%
Find here: £17.94
If whisky cocktail are more your thing, then check out five easy-to-make serves here that show how delicious Scotch can be in cocktails.
By Fowwaz Ansari
