How to Invest in Whisky and Rum

Investment in spirits is a tricky business. So many bottles are released, and not all of us can afford rare editions of Macallan. There are bottles however which don’t cost the earth and are definitely worth looking out for, a few of which I will mention below.

What to think about when investing in whisky

Research is key, for example, finding out when a new distillery might be releasing its very first bottling. Or entering ballots, for example for Daftmill which is sold through Berry Bros & Rudd. Limited editions from new, popular distilleries like the distillery special from Raasay released recently, or single casks from distilleries that have new ownership like GlenAllachie are all great choices. You should be able to find these types of bottles for under £100 or depending on any age statements, along the lines one would expect for their age. These new bottlings are exciting as we see different distilleries bear fruit and some become new cult distilleries.

Which Whisky is Best to Invest in?

Looking back to the old world of whisky, there is a collection of whiskies that may not continue for much longer. It’s just a rumour, but the Flora and Fauna range from Diageo may not be around forever.

The bottles were produced in fairly large numbers for limited editions, but they were delicious and priced very well, so everyone drinks them. I certainly do. My favourites are the Benrinnes 15 year old and Dailuaine 16 year old.

The interesting thing about this range is that there are many distilleries, that other than being in this range, have no other official bottlings. For example, Authroisk, Glenlossie, Stathmill, Glen Spey, Teaninich, Inchgower, Mannochmore, and my aforementioned favourites are all exclusive to this range.

There are two previous distilleries that used to be part of the range which now have to be found at auction. Mortlach produced a cult 16 year old. I bought my last bottles in the Cost Cutter in Dufftown quite a few years ago now for £36 each on a special offer. They now command well over £200 at auction. I drank mine some time ago though! And for a very short time, Speyburn was released, until the distillery was sold to Inverhouse distillers in 1991. These bottles sell for well over £2000.

Now, I’m not saying the remaining distillery bottles will reach those heights, but the range is known and will become sought after if discontinued. And if not, then you’ll have some very good, interesting and delicious whisky to drink.

Which Rum is Best to Invest in?

Away from the world of whisky, there is rum. Like whisky, closed rum distilleries are becoming very popular. Caroni for example is booming at auction and is now difficult to find. If you have any, I’d hang onto it. Then there are high-ester rums which seem to be popular. Like (dare I say it), my namesake Hampden. The ester levels in Hampden rum have designated letters associated with names and ester levels. Hampden marks are:

OWH               Outram W. Hussey                                       40-80 esters
LFCH               Lawrence Francis Close Hussey              85 – 120 esters
LROK               Light Rum Owen Kelly                                   200-400 esters
HLFC               Hampden Light Continental Flavoured 500-700 esters
<>H                  Hampden                                                         900-1000 esters
HCML              Hampden George MacFarquhar Lawson  1000-1100 esters
C<>H               Conintental Hampden                                   1300-1400 esters
DOK                 Dermnot Kelly-Lawson                                   1500-1600 esters

The highest ester numbers are used as blending components in rum and are not usually meant to be bottled as a single mark, however in recent years, some are bottled. The rum aficionados seem to love them, and they tend to do well at auction. Rums with tropical aging rather than continental aging (unless for a very long time), also do well.

All of the above, are ideal for collecting at a more affordable level. The above are only pointers. though, not prophecies, and values, like with all investments and collections can always go down as well as up. Like any collection or portfolio, breadth is the key. It’ll be interesting to see what happens in 2023. Times are certainly uncertain.

Flora and Fauna

Berry Brothers & Rudd Daftmill

Raasay

GlenAllachie

If you’d like to read more about our recommended bottles of whisky and rum then click here.

Words by Colin Hampden-White

Best Whiskies To Invest In - October Whisky Investment Index

Springbank leaps forward.

Last month was all about Springbank. At auction, this distillery has excelled and pushed its way to the top of the board. Macallan is still up their but seems to be slowing down at the moment, Brora is still strong as is Bowmore, and the rest of the table stays pretty much as it was.

Springbank is a relatively small distillery in comparison to many, and really only produces about as much as the Springbank fans can consume. This leaves collectors and speculators picking up Springbank at auction and keeping the prices rising. Releases of Springbank sell out extremely quickly, like the “local barley” expression for example, and are then traded for a lot more than the retail value at auction. Even after they are picked up at auction the prices will still steadily rise.

Springbank 2%
Macallan 1%
Karuizawa 1.0%
Brora 2%
Bowmore 1.5%
The Dalmore 2%
Clynelish 2%
Rosebank Official Bottlings 1%
Ardbeg 1%
Glen Grant

Bottles to Watch

I recently highlighted Springbank bottles, and there are a few more I have found here. But with the rarity of Springbank at retail, it is really about keeping a keen eye on the auction sites and picking up bottles when they seem good value to you.

Springbank 12 Year Old Cask Strength

This expression sells out pretty quickly as Springbank at cask strength is well sought after. A good option for anyone starting out in collecting Springbank

ABV: 53.8%
Size: 750ml 
Find here: $159.99

Springbank 16 Year Old Local Barley

Another cask strength offering and this being the local barley expression, means that this is rare and will do very well in the future. There is very little of this expression produced as there is very little local barely to make the whisky.

ABV: 54.3%
Size: 750ml  

Springbank 19 Year Old Rechar Sherry

Cask strength with an unusual cask make up using casks which have been de-charred and then re-charred giving them one more use and they have a spicier flavour profile. With this expression being a little older, the price is higher, but then so might be the returns.

ABV: 58.6%
Size: 750ml

The next couple of expressions are very rare as they are older expressions from years ago.

Springbank 25 Year Old Millennium Collection

Released some time ago, this expression of Springbank has been steadily rising in value over the years. Hard to find even at auction, these bottles will always be wanted.

ABV: 46%
Size: 700ml
Find here: £3495

Longrow 1973 Natural Strength

Longrow is a peated expression distilled at the Springbank distillery. This one has been bottled by famous Italian independent bottler Samaroli. This bottler holds a great deal of respect, especially with older offerings like this one.

ABV: 53%
Size: 700ml
Find here: £6995

These are a few examples and always everything written in this article is just advice, but overall with Springbank, the annual releases which have an age statement and unusual cask maturation will do well, especially if they are at cask strength. Try and seek them out at retail when they first come on the market, otherwise, happy hunting at auction.

To catch up on the past couple of months of whisky investment advice and to see how it all started click on the following links: September, August, July, the beginning.

Which Whisky Should I Invest in?

Words by Colin Hampden-White

The summer months are normally a little slower for auctions. This year has been a bit different. With few traveling on holiday and little opportunity to spend, alternative investments tend to do very well and this seems to be the case for Scotch.

This month sees the king has fallen and Macallan has taken the top place again. Macallan is always dominant in Asia and this month even more so taking it above all others. The mid table has been very steady with only minor changes. At the bottom, Ardbeg is still rising, and Glen Grant has taken the place of Bunnahabhain.

With little volatility, there doesn’t seem to be a bad bet in the top ten at the moment, although buying a bottle from the middle of the table would seem the safest thing to do.

Like last month I would still look at Springbank, and add Clynelish to your watch list. Below are a few bottles of the latter I’d be interested in.

Macallan 1%
Bowmore 1%
The Dalmore 2%
Springbank 1%
Clynelish 5%
Karuizawa 1.0%
Rosebank Official Bottlings 1%
Ardbeg 2%
Yamazaki 1%
Glen Grant

Bottles to Watch

Clynelish 1996 21 Year Old - Mission Gold Single Malt Whisky (Murry McDavid)

Size: 700ml
ABV: 50%
Find here: £344.94

Clynelish 1995 22 Year Old - Cask Strength Collection Single Malt Whisky

Size: 700ml
ABV: 55.4%
Find here: £344.94

Clynelish 1995 24 years old Wemyss Malts

Size: 700ml
ABV: 46%
Find here: £260.35

Clynelish 1995 25 Year Old - Cask Strength Collection Signatory

Size: 700ml
ABV: 51%
Find here: £313.15

When buying single cask bottles which seem cheaper than others, have a look at the abv. The price might be lower because the abv is also lower and therefore hasn’t been bottled at cask strength. Cask strength bottles will be more desirable, but also more expensive. Of the above four my pick would be the last one. Decent abv, good age, and less expensive than the first two.

Clynelish is never bottled by the distillery as a single cask. Diageo release a limited amount each year within the special releases, so the best way to invest in Clynelish is by buying independent bottles. These usually sell out quickly, so if you find one at the right price, don’t delay! Happy hunting.

As with March, April , May and June’s Whisky Investment Indexes, any bottles mentioned are just suggestions, I don’t pretend to have a crystal ball, but it will point you in the right direction to do your own research and start you on your journey in whisky investment.

How to Invest in Whisky

Written by Colin Hampden-White

The king is just about hanging onto the crown, but it is closer than it has been for many months. Macallan has risen a little and Springbank remains strong. As predicted, Ardbeg has risen up a little and may well rise further but these percentages tell only half the story. The big change over the last few months is the value of the bottles being traded. In the past the big-ticket items, commanding high retail prices were the ones to invest in, but it seems they have had their day and the retail prices, even for very rare whiskies are no longer lower than the secondary market prices. My advice, for now, would be to stay clear of bottles over 5K and find the sweet spot which seems to be around £250 to £1500. I don’t think it matters much about the ranking at this level, and one is best to think long term. As with all investment portfolios, diversify. If you can collect a number of bottles in the top 10 from different distilleries within the sweet spot of £250 to £1500, and hang onto them for at least five years, you shouldn’t do badly.

The Dalmore 2%
Bowmore 3%
Macallan 1%
Springbank 1%
Clynelish 5%
Karuizawa 1.5%
Rosebank Official Bottlings 2%
Yamazaki 0.5%
Ardbeg 2%
Bunnahabhain

Bottles to Watch

As a pointer this month I am going to suggest Springbank as one to concentrate on. Some of these limited releases have different ABVs depending on release and are not listed here.

Springbank 16 year old Local Barley

The local barley release sells out in seconds, so if you see one you’re very lucky! Always sought after and very collectable. Also, absolutely delicious!

Springbank 9 year old Gaja cask

This is a bit of a sleeper for me. It’s not expensive, but it will be limited and lovely. I reckon this will rise quickly despite its young age.

Springbank 19 year old Sherry Cask

19 years old is unusual for Springbank, which singles this expression out. Being in sherry will also help its appeal, and will be looked for by collectors. At this price, for Springbank it’s a great deal.

Springbank 21 years old 1990’s

This is a rare find, and already has some age to it. Only one bottle here shows how rare these things are at retail. Bottled I the 1990’s, the distillate will be 1970’s and a wonderful look back in time.

Find here

Springbank 15 years old 1990’s

Another 1990’s bottling giving a view into the late 1970’s or early 1980’s. Again, a rare bottle and one worth hanging onto.

Find here

As with March, April and May’s Whisky Investment Indexes, any bottles mentioned are just suggestions, I don’t pretend to have a crystal ball, but it will point you in the right direction to do your own research and start you on your journey in whisky investment.

Which Whiskies to Invest in - April Whisky Investment Index

By Colin Hampden-White

This month has seen quite a bit of change in the leaders in Scotch whisky and we have added a tenth position as the volume for Macallan has risen recently. Dalmore is still riding high with great values as well as volumes being achieved. Bowmore has had a good month and overtakes Springbank. In the mid field everything is still very tight with only small percentages separating the brands. Notably Macallan has joined the list and not in last place, having had good volumes at auction with older bottles gaining in value.

As always, if I were buying at auction, I would be looking for rare, limited editions and single cask bottlings from good independent bottlers or official bottlings. I would also take a look at some of the brands that have done well historically but might not be on the top list at the moment, like Ardbeg and Mortlach. These might be a good bet for the future.

This page is always a pointer, and in no way should be taken as a proven way to invest in whisky. Like all investments, they can go down as well as up. Please do your own research as well, and if this informs that research, I’m glad we are helping.

When I started collecting, I bought nearly every release from the English Whisky Company, which were around £50 to £200 a bottle. They released quite a few bottles in their first few years. Apparently, the market thought too many, and I would have lost 50% of what I spent had I sold them. Luckily, they tasted great! On the converse side, I bought a bottle of Hanyu Joker from the card series for £215 which is now sold at auction for around £3,000. I have many examples of bad and good investments. The trick, like any investment portfolio, is to be diverse. Have a broad portfolio and hopefully the winners will outweigh the losers.

Dalmore 8%
Bowmore 3%
Rosebank 1.5%
Clynelish 0.5%
Yamazaki 1%
Springbank 1.5%
Karuizawa 2%
Glendronach 1.5%
Macallan 1%
Bunnahabain (base)

Above all, when I invest in whisky, I buy whisky I love. For example, if you don’t like peaty whisky, don’t buy Islay. At the end of the day, if it goes wrong, you can always drink it!

Bottles to Watch

Balvenie Tun 1509 Batch 6

Batch 7 has been released, so Batch 6 will become rarer and rarer and begin to go up in value in both the USA and UK.

Size: 700ml
ABV: 50.4%
Find here: UK £300 // US $599.99

Scapa 16

A discontinued whisky with very few bottles remaining.

Size: 700ml
ABV: 40%
Find here: £225

Invergordon 50 year old

At 50 years old this is very special and is only cheap because it is grain whisky. I reckon grain whisky is going to become more and more expensive and there were only 328 bottles of this one produced.

Size: 500ml
ABV: 47.5%
Find here: £349.95

Clynelish 23

With only 187 bottles produced from this well respected and well followed distillery. This should be a good bet.

Size: 500ml
ABV: 47.3%

To compare this list to last month’s click here and if you want to find out more about Scotch whisky then don’t forget to watch The Three Drinkers do Scotch Whisky on Amazon Prime now!

Which Whiskies to Invest in - March Whisky Investment Index

By Colin Hampden-White 

Which whiskies should I invest in?

Once you have decided you would like to invest in whisky, the biggest question is going to be which distillery’s whiskies to invest in. Like the stock market, distilleries’ value and popularity go up and down, and this on-going set of articles aims to make the decision a little easier.

I am not a financial advisor, and I strongly suggest you also do your own research. That research may differ from mine and have a different result. There are also other rankings available and they will use a different formula from mine in determining a ranking.

I sort our ranking by looking at a few of the most popular whisky auction sites in the UK. Most whisky which is invested in is bought at auction and the results of auctions can tell us a great deal about the popularity and desirability of certain whiskies and brands. I look at the volume of whisky being sold from any particular distillery and also the average value from that distillery. Taking both these sets of data into account I then create a ranking which I will update once a month, as whisky auctions are generally held monthly.

For example, the most traded may be Macallan and at the highest prices. However, if the price increase is marginal over time, giving not much rise in price, then it will be lower down the ranking. I am looking for whiskies which are rising in price. It may be that a rarely traded distillery, which has had recent high increases in value, could be at the top of the rankings.

How can I invest in whisky?

In my experience whisky is a great investment and, like any investment portfolio, it should be varied. Rather than investing in one expensive bottle, I would suggest buying a few less expensive bottles from different distilleries and at different ages. This can make the process less daunting and a lot more fun. Some people collect certain vintages, or distilleries or regions, By doing this a portfolio can have a definite direction and hold more meaning.

I am including Japanese whisky in the rankings as the investment value in the right Japanese whiskies has become evident. I am not including bourbon, but lookout for a forthcoming article on bourbon about which are regularly the best to invest in. Bourbon has its own following, especially in America and some bottles rise in price quickly after release.

I think it is not useful to include expressions that are regular bottlings but are being auctioned as part of a collection, house clearance, and generally don’t fetch their retail price as they are very widely available. I understand this is subjective, but with my experience, I decided to cut off at around the £100 mark on most distilleries.

The rates below relate to how much of a percentage higher a distillery has been trading above the next. In the future, as we now have this index base mark, I will track the increase of each distillery over time as well as increase over each other.

Distillery Index

The Dalmore 9%
Rosebank Official Bottlings 4%
Bowmore 1%
Yamazaki 0.5%
Clynelish 5%
Springbank 1%
Karuizawa 1.5%
Bunnahabhain 1.5%
Glendronach (base)

To reiterate I am not a financial advisor, and please do your own research. I cannot be responsible for gains or losses. This is simply a guide that hopefully helps people in their whisky investment journey.

I would advise getting other expert advice and, if you are looking to invest in excess of £2,000, then looking at cask investment may be a good way to invest in whisky, and we suggest Cask Trade Ltd. Cask Trade helped us with sourcing for our 17 year old blended malt, and we know them to be a very professional outfit.

And always remember. At the end of the day, you can always drink it!

Bottles to Watch:

Bowmore Mizunara Cask Finish

Mostly sold out around the world.

Size: 70cl
ABV: 53.9%
Find here: UK £2250

Bowmore 25 year old 1969

Already historic and produced in tiny numbers.

Size: 70cl
ABV: 43%
Find here: UK £2750

Springbank 21

As an annual release, these become historic and collectable.

Size: 70cl
ABV: 46%
Find here: UK £439.99 // US $499.99

Springbank 21 That Boutique-ey Whisky Company

Small batch and from a collectable brand

Size: 50cl
ABV: 47.5%
Find here: UK £339.95

Dalmore 40 year old 2018

Top of the tree, and a vintage 2018

Size: 70cl
ABV: 42%
Find here: £6,736.50

Dalmore 40 year old 2017

From top of the tree Damore as above, but from the sold out 2017 vintage.

Size: 70cl
ABV: 42%
Find here: UK £6750

8 Year old Clynelish from Simply Whisky

If you’d like to invest at a lower level, then good independent bottlings are a good choice.

Size: 70cl
ABV: 51.6%
Find here: UK £58.95

If you want to find out more about Scotch whisky then don’t forget to watch The Three Drinkers do Scotch Whisky on Amazon Prime now!