Gin lovers are often cited as the curious, adult Alice in Wonderland sub-section of distilled spirits drinkers. As one myself, I am fluid in my drink choices, always up for new adventures in gin and mixers. People like me really enjoy trying new flavours, concepts, and combinations. It’s important for our five senses to get involved in any drinking experience. Constantly on a quest to seek a new favourite to make us grin like a Cheshire cat, we rarely stick with one preferred brand, building up home collections of gin bottles we fell in love with along the way as they beckoned ‘Drink Me’. Adult Alices treasure our gin cabinets with pride. It’s something non-gin peeps in the ordinary world struggle to understand.
As consumers, our buying decisions are multi-faceted, not based solely on the spirit inside the bottle, we’re also drawn to brand story, ethos and of course eye-catching bottle design and colours. We love attractive gin bottles very much and struggle to part with our ‘babies’ even when they’re empty! One of the most significant lessons we can learn from Alice in Wonderland is the importance of imagination. This must be the reason many empty gin bottles end up repurposed into table lamps and other home decor. As owners we can keep the relationship, pay homage to the memorable moments, flavours, whimsy, and magical quality of our experiences. By opening up our insatiably curious nature and thinking outside the bottle, gin helps us live a life that is anything but ordinary.
Has the gin bubble burst?
Some folks are saying the UK gin bubble has burst. Can this possibly be true? It does seem to be the case that demand for the classic Gin and Tonic has shown some decline lately. But why?
If we peep through the lens of a typical Adult Alice’s looking glass, you realise her perception of the world around her constantly shifts and changes so she will always seek variety in her sips. To cater to this profile, retailers and bars must keep adapting their range of gin offerings and mixer selections to meet consumer demand and provide new adventures in flavour. Alongside core popular gins and tonics, a kaleidoscope of new choices emerge.
With more options available than there have ever been, experimenting with flavours, styles and other spirits is an unsurprising next step for any gin lover, however they are unlikely to permanently replace gin for something different as a favourite spirit. Light and Dark Rums, Vodka, Tequila, Scotch Whisky, Cognac and Armagnac etc may pique their curiosity for a while but there’ll always be a homecoming to Gin. That’s because no other distilled spirit category offers so many botanically diverse variations and Gin is too deep-rooted in UK culture to lose its appeal. Added to that, we demand variety in the T part of our beloved G&T as tastes evolve.
Exciting developments in tonics and mixers is where we head next in this article. Follow me down the rabbit hole into a wonderland of tonic waters, lemonades, cola and sodas.
LONDON, 1886
In Victorian London, 1886, Lewis Carroll’s popular Alice in Wonderland books had been adapted into a musical and rehearsals were underway for its premiere at The Prince of Wales Theatre. At the same time, in Rickmansworth London, three brothers George, Albert and Frederick Franklin began creating extraordinary drinks by combining the finest naturally sourced ingredients. They grew a reputation for their mineral water, brewed ginger beer and lemonade which they sold from their small family confectioners in returnable torpedo-shaped glass bottles. In 1898 (the year Lewis Carroll died) Franklin & Sons Mineral Waters was born when Frederick’s son (also Frederick) took over the business and renamed it. In 1900 the business expanded into the old silk mill at the west end of Rickmansworth High Street and went from strength to strength.
True pioneers in the soft drinks space, the company led the way with natural ingredients and flavourings, innovating further in the 1930s when they became inspired by demand from Americans travelling to London.
FRANKLIN & SONS LTD
Relaunched in 2016 to meet market demand in the same way it responded in the past, today Franklin & Sons follows those same principles using their experience and expertise to craft a wider range of exceptional, award-winning drinks without compromise, ie minus artificial colours, flavours, sweeteners or preservatives. The bottle aesthetic remains traditional and nostalgic and reflects the pioneering values of yesteryear.
But don’t make assumptions that their ideas are trapped in the past. There is nothing bland about these drinks. They ooze the most wonderful flavours and natural vibrancy that every botanical fanatic looks for.
Read on for how they stretch the nature of mixers into innovative new realms. But first, let’s cover their award-winning tonics. If you enjoy a classic G&T give these a try because they may just become your favourite new go-to tonic. Especially if you are concerned about sugars, artificial sweeteners, or like to count the calories.
The Best TONIC WATERS for Gin
PREMIUM INDIAN TONIC WATER pairs well with juniper-forward gins (where juniper is the primary flavour and any other flavours are not as prominent). Natural botanical and citrus flavours, sparkling water and cinchona bark extract are blended to make this delicate Premium Indian Tonic Water.
Calories: 34 kcal per 100ml
Size: 200ml, 500ml (screw cap) and 150ml cans.
Buy here: £20 for 24 bottles (200ml)
PREMIUM LIGHT TONIC WATER pairs well with navy strength gins and vapour-infused gins. The same natural botanical and citrus flavours of the Premium Indian Tonic, but provides a slimline version without compromising on flavour.
Calories: 22 kcal per 100ml
Size: 200ml, 500ml (screw cap) and 150ml cans.
Buy here: £20 for 24 bottles (200ml)
ELDERFLOWER & CUCUMBER TONIC WATER complements floral gins and white port. Handpicked elderflower and cucumber flavours are blended with sparkling water and cinchona bark extract to make this naturally light, floral tonic water.
Calories: 21 kcal per 100ml
Size: 200ml bottles
Buy here: £20 for 24 bottles
The Best MEDITERRANEAN TONICS for Gin
ORIGINAL MALLORCAN TONIC WATER best served with citrus-heavy gins and flavoured vodkas. Mallorcan citrus, natural botanicals and mediterranean flavours, sparkling water and cinchona bark extract are blended to make this refreshing tonic water.
Calories: 21 kcal per 100ml
Size: 200ml bottles
Buy here: £20 for 24 bottles
SICILIAN LEMON TONIC WATER is best served with sloe gin or berry-infused gins. Sicilian lemons and natural botanicals, sparkling water and cinchona bark extract blend together to make this citrusy tonic water.
Calories: 46 kcal per 100ml
Size: 200ml bottles
Buy here: £20 for 24 bottles
ROSEMARY & BLACK OLIVE TONIC WATER mixes perfectly with reposado tequila, ruby ports and herbaceous gins. This award-winning tonic blends natural rosemary and olive flavours with sparkling water and cinchona bark extract to make this light and herbaceous tonic water.
Calories: 22 kcal per 100ml
Size: 200ml bottles
Buy here: £20 for 24 bottles
The Best PINK LEMONADES & COLA TO ENJOY WITH SPIRITS
NATURAL ROSE LEMONADE is perfect over ice for any occasion. English rose petals, lemon juice and sparkling water are blended to make this floral twist on the 1886 original lemonade.
Calories: 33 kcal per 100ml
Size: Available in 200ml, 275ml and 500ml (screw cap) bottles
Buy here: £20 for 24 bottles
SPRING RHUBARB LEMONADE provides a zesty twist on the original 1886 lemonade, harvested rhubarb, lemon juice and sparkling water are blended to create this refreshing soft drink.
Calories: 25 kcal per 100ml
Size: 275ml bottles
Buy here: £14 for 12 bottles
1886 ORIGINAL COLA is a truly unique blend of vanilla, West African kola nut, Colombian coffee beans and sparkling water are blended to make this complex but full flavour cola.
Calories: 40kcal per 100ml
Size: Available in 200ml and 275ml (screw cap) bottles
Buy here: £20 for 24 bottles
SODAS & GINGER ALE TO ENJOY WITH OTHER SPIRITS
PINK GRAPEFRUIT SODA is perfect with tequila Blanco for a simple Paloma. This zesty new soda is a natural blend of pink grapefruit and lime juices with sparkling water. It makes for a bright, perfectly balanced drink with bitter notes.
Calories: 22kcal per 100ml
Size: 200ml bottles
Buy here: £20 for 24 bottles
MANDARIN & GINGER SODA is designed to pair with cognac, brandy or Irish whisky. Aromatic mandarin and spicy ginger are blended with sparkling water to make a light and subtle drink with a spicy, warm finish. Not too sweet.
Calories: 21kcal per 100ml
Size: 200ml bottles
Buy here: £20 for 24 bottles
ORIGINAL GINGER ALE pairs perfectly with pisco, scotch whisky or Armagnac. Bringing a balance of subtle warmth with a refreshing twist, this mixer is a blend of natural root ginger extract and sparkling water. Can be enjoyed as a standalone soft drink or mixer.
Calories: 33kcal per 100ml
Size: Available in 200ml bottles and 150ml cans
Buy here: £20 for 24 bottles
Knowing that consumers seek new flavours and want to change up their mixers, garnishes and spirit to add variety to their drinking experiences or seek non-alcoholic alternatives, Franklin and Sons have worked hard to develop a range of mixers and tonics that tickle modern taste buds - try as many of these mixers as you can and I can guarantee you will find new favourites. I hope this article has left you feeling curiouser and curiouser to explore further. Long live all the Adult Alices… across this universe and the next…
By Robbie Jerram
