Heinz and Absolut Vodka, now that’s two brands you probably didn’t foresee combining. But here we are, with their new Tomato Vodka Pasta Sauce; a classic Heinz tomato sauce infused with Absolut Vodka to create a rich and creamy pasta sauce.
It probably isn’t as odd as it sounds at first because vodka is often combined with pasta, adding a touch of heat and sharpness to complement the sweet, creaminess of most pasta sauces. In this case, cheese and basil are also included to finish off a tomato sauce that has gone down very well indeed with those who’ve tried it.
It all started back in 2020 when supermodel Gigi Hadid boasted of a spicy pasta recipe using vodka and after it went viral, Pernod Ricard (owner of Absolut) had the idea to team up with another iconic brand in Heinz. Time will tell if this becomes a kitchen staple for those easy-to-make pasta dishes, but if it does, we can’t help but wonder if some kind of Bloody Mary crossover will be next?
If you’re not a vodka drinker, then you understandably probably don’t want to spend money on a whole bottle just to use a little in a pasta sauce, so this is actually quite a neat way for people to see what vodka can bring to pasta! Want to try? It’ll be available in Waitrose stores from April 12th at £2.50 per jar, but you can pre-order from the Heinz site here if you’re super keen!
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