Best known for fronting Aquaman and playing Khal Drogo in Game of Thrones, Hawaiian star Jason Momoa is entering the world of drinks… or should we say returning?
Whilst filming Game of Thrones in Belfast over the previous decade, the brawny Momoa bulked up on a diet of pizza and Guinness and even got to try his own edition, ‘The Mano’. Guinness’ first sour creation was inspired by the actor’s Hawaiian heritage and tattoos, and he obviously got a taste for the industry because he launched Mananalu in 2019, an environmentally-minded canned water brand. This is a focus that Momoa has brought over to Meili Vodka (40% ABV), the new sustainably produced craft spirit.
A joint venture between the actor and fashion designer Blake Halvorson (founder of Junk Food Clothing and MadeWorn), Meili is bottled in 100% recycled glass with no two bottles being identical. Produced from natural Montana springs, the grains are sourced from local farms and the finished article is left to, “rest and breathe” in the mountain air before bottling – whether that has any science behind it or not we’re not sure, but it’s a nice image.
In this new world of celebrity spirits, it can be difficult to stand out and as of yet, there’s little word on the quality of the vodka itself, but to be fair it hasn’t officially launched just yet. That moment will come when Momoa speaks at the WSWA’s 2023 Access Live in Florida in April, but for now, their ideas seem admirable.
What’s more, limited online releases suggest a price of around $23.99 which is remarkably affordable when you consider the ‘celeb tax’ that is usually added on to endorsed products. Wider offerings will no doubt roll into a town near you soon, but if you’re a Momoa superfan then you can order already from selected retailers like here.