If you’re not on social media you might never come across Au Vodka, but since launching in 2016 they’ve been making huge waves in the vodka pool. Through TikTok fame, endorsements from the famous, ‘Gold Gang’ and on-trend innovations like colour changing vodka, they’ve become one of the most talked about premium vodka brands.

Now, if you turn your minds back to Secondary School chemistry, you might remember that Au is the chemical element for Gold. So, if you’ve seen their all striking all gold bottle (or the two gold Lamborghinis on their website), that will make sense. Welsh duo Charlie Morgan and Jackson Quinn thought up the brand in 2015, and over the last few years, it has exploded. By the way, if you follow football, you may know Charlie Morgan better as the ball boy who was infamously kicked by ex-Chelsea star Eden Hazard in 2013. So, it seems he has a knack for going viral, whatever the means!

Charlie gained some profile from this, and with rap DJ Charlie Sloth on board too, Au picked up the pace (ironic for a sloth). With his connections, he established The Gold Gang, an extensive list of well-known ambassadors including AJ Tracey, Big Narstie, Headie One and Tion Wayne to name a few.

Innovations like becoming the first colour changing vodka in the UK have kept Au on people’s lips in more ways than one. Their new Bubblegum flavour begins blue but add a little lemonade and you get a vibrant purple! Pretty cool and perfect for Halloween.

It’s not just the rappers, packaging and bubble gum bamboozling that’s getting attention either, it’s the vodka itself. It’s a 5 times distilled vodka, filtered through charcoal before being put through a high-pressure gold filter chamber! No expense is spared here.

If you want to taste ‘the gold standard’ of vodka and see why it’s getting so much online traction, it’s available for around the £30 mark here and in most supermarkets.

For those wanting to read more vodka news, make sure you check out The World’s Best Vodka in 2022 or if you fancy a martini tonight then The Best Value Vodkas for Martinis is a great place to head.