Is Johnnie Walker Blonde the Perfect First Whisky?

Very few take to whisky on the first sip which is why many dram debutants quickly disregard it, leaving them completely puzzled about what all the fuss is for. If anyone has an interest in changing that, it should be the world’s best selling Scotch blend Johnnie Walker – introducing, ‘Blonde’.

We’ve covered the iconic colours of Johnnie Walker before, and from their complex black label to their sweeter gold, they have been slowly diversifying their range. This blonde bombshell is a blend of whiskies from Cameronbridge and Cardhu that are then matured in American oak giving the whisky delicious notes of toffee and caramel, as well as sweet fruit and vanilla. 

Not only is this specifically made to be a surprisingly sweet scotch, but it’s also one of the most versatile. Whilst it isn’t likely to offer the more seasoned whisky drinkers much in the way of neat sipping, it is ‘made to be mixed’. As a refreshing whisky lemonade or in most whisky cocktails, Johnnie Blonde truly comes into its own. 

By responding to, ‘a change in who’s ordering whisky, and how they’re drinking it’ as brand ambassador Tim Phillips-Johansson said, the hope is that this light and sweet scotch will win more drinkers around from the off, who then fall in love with whisky and go on to explore more challenging and complex flavour profiles – a well-trodden path indeed, and one that many of you might recognise yourself?

So, if you’ve simply never got on with whisky or you just want to try something a bit different, then a bottle of Blonde might surprise you. 

You can find it here for £27.88. If your scotch experiment goes well, then you might want to dive deeper into the world of whisky and explore some of Johnnie Walker’s other colours! You can find our breakdown of those here. 

Oh, one last thing - definitely let us know if Blonde has turned out to be your whisky breakthrough! And congratulations, a whole new world awaits you!

Johnnie Walker Princes Street

Words by Colin Hampden-White

It is hard to describe what the new Johnnie Walker experience is on Princes Street in Edinburgh. One word sums it up though, incredible, but why it is incredible takes a little longer.

In essence, it is a full whisky experience, involving, bars, tastings, shops and shows which both entertain and educate in equal measure. There is the use of light, projections, actors and educators, aromas and flavours, and architecture all coming together to create an immersive experience which I certainly won’t forget. I will be coming back with friends and family who want to learn more about Scotch and blended Scotch, but also to convert those who haven’t yet caught the bug.

With all this pizazz, the best bit of the whole experience is that the star of the show is you. From the moment you walk through the door, it is all bout you. Initially, you are asked what flavours you like in your life and the answers build up a picture of the type of whisky you might like. This is where the blending starts and continues throughout the experience. Introducing you to cocktails and highballs and if you would like to, the neat whisky.

It’s not only the whisky and cocktails which are exquisite. The food is fabulous too, with Michelin standards providing refined food to go with the drinks, without the experience being formal. All visitors would be at home in shorts as much as suits.

All the senses are catered for, taste and smell are covered by wonderful drinks and food, but the sights and sounds are wonderful too. Not only the shows along the whisky journey, but the building itself and the views. There are views from the rooftop bar reaching all the way along Princes Street, and from another cocktail bar, a large single pane window offers views across north Edinburgh, the Firth of Forth and into Fife.

One of the most initiative decisions the Walkers made was to have a 20° slant to their label to allow for a larger font and logo. This angle is reflected all over the building in subtle ways. Even the stair banisters are at a 20° angle. It is the brilliant attention to detail like this that is so impressive.

This is the new way to experience whisky, it is beyond any other brand experience I have been through, and at the heart of it, it explains whisky in a way that is memorable and fun. It is said that if you tell someone many things, they will remember very few of them. Yet this experience manages to give you so much information in a way that involves the customer on so many levels, meaning one manages to take away a great deal rather than a few small nuggets of information.

Such is the level of enjoyment with this experience, one wouldn’t even have to enjoy whisky to have been happy to have been. But I might suggest you would find it hard not to once you’ve been.

For a more in-depth look at the different Johnnie Walker expressions, have a look at Colin’s article The Many Colours of Johnnie Walker.