In a series of twelve episodic films directed by actor and film-maker Joel Edgerton, iconic movie legend Harrison Ford takes us on a behind the scenes journey around Scotland to the historic Glenmorangie distillery in Tain where Glenmorangie has been produced for over 180 years.
The series called ‘Once upon a time in Scotland’, clearly shows that Harrison has a passion for whisky, each episode being a great advert for Scotch Whisky in general, not just for Glenmorangie. Using his trademark wry humour and sense of adventure, Ford along with the Glenmorangie distillery team work together to give a real sense of the people and places behind Glenmorangie whisky. Being an unscripted series, each episode is packed full of real conversations and Ford’s soft spot for Glenmorangie and passion for the project clearly shine through in what is an entertaining 12 part series.
The idea for the episodic films was to go beyond the previous campaign Delicious and Wonderful, which was to introduce drinkers to whisky and Glenmorangie in particular, by sharing a little more of the brands heritage and history. It shows Ford getting to grips with the nuances of Scottish pronunciation and kilt etiquette, and bonding with locals over a dram of single malt. There is a feel of a real Scottish experience from a newcomer’s point of view. Harrison Ford said of the experience “I loved working with the team at the Distillery — they were all great. The whole process of filming was full of unanticipated joys: little unexpected moments. It’s a tribute to Glenmorangie’s sensibilities that they let us be less than totally serious. I think what Joel has produced has a certain charm to it, because it’s unpretentious and just amusing.”
Glenmorangie’s flagship whiskies, Glenmorangie Original 12 Years old and Glenmorangie Infinita 18 Years Old also take centre stage in the episodes. Beyond the film, there is no change to the whiskies Glenmorangie is producing, for now the core range will stay the same and as the packaging has only recently been overhaled, there is no change there either. So, Glenmorangie drinkers can enjoy their dram just as they have done but now in the knowledge that they are sharing their love for the brand with a true global icon!
Once Upon a Time in Scotland will roll out globally from 28 January 2025 spanning online video, connected TV and social media. Six full-length episodes and an array of behind the-scenes content will initially be available to view on glenmorangie.com, with the rest released throughout 2025.