There’s a new whisky cask trader in town and it’s dubbed the first, truly ‘trustworthy marketplace for trading exceptional whisky casks’.

Introducing Cask Trade: founded by entrepreneur and angel investor Simon Aron with help from our very own Drinker, Colin Hampden-White and several other famous whisky masters including Lee Tomlinson ‘The Trader’ and Dr. Theo Empleslidis MD, ‘The Oracle’.

As a passionate whisky collector for over 25 years who has seen astronomical gains in the value of some whiskies over the years, Simon had been burned many times by sellers in the past, becoming frustrated with false promises and dishonest dealing. Now was the time, he decided, to create a much more open and honest marketplace for investors, bottlers and collectors.

An expert-led approach

Thanks to their crack team of experts team of masters, Cask Trade offer unparalleled whisky trade expertise to their clients and guarantee the most stringent checks and processes, so customers can rely wholeheartedly on the quality, provenance and ownership of any whisky they buy. All customers can ask to receive samples of their whisky or to visit their cask whenever possible and Cask Trade only sells whisky it owns itself, in whole casks.

“We are not brokers but stockists,” says Aron. ‘Our aim is to build a true, and safe, marketplace… We are six experts covering all angles of the cask whisky trade and we have clients from all around the world. Having traded thousands of casks, our knowledge of whisky and its value is our most valuable asset. Throughout my 25-years’ of collecting I suffered from all sorts of false promises which I will never subject my clients to.”

To view a live stock list, register an account today at casktrade.com.

The first live auction website dedicated to exceptional whisky

As an extra plus, customers also have the option to put their casks into Cask Trade’s new quarterly online auction to sell, either to other customers or eventually, back to Cask Trade themselves. With complete transparency, a low buyers’ fee of 15% + VAT and no sellers’ fee at all, customers get the actual hammer price. The first auction will take place in October 2019 and will then be hosted four times a year. See more at auctionyourcask.com.

For more information on whisky cask investment, Simon and his team offer frequent editions of Cask Trade’s Cask Investment Guide.