When you have a hit song called Gin & Juice, it’s surely only a matter of time before you join the pantheon of celebrity drinks. It’s been 30 years since Dr Dre and Snoop Dogg released the tune on their album Doggystyle, and after launching in the US, the ready-to-go cocktails inspired by it are making waves in the UK.
The new Gin & Juice comes in four refreshing flavours: Citrus, Melon, Passionfruit, and Apricot. Each flavour boasts an all-natural blend, ensuring a unique and delightful experience. The Citrus option is described as a citrus-forward blend, balanced by rose and other soft botanicals, while Melon offers a smooth melon taste, with complexity evoked via crisp citrus and lush hibiscus. Apricot presents a mellow flavour with a hint of honey and aromatic bergamot, and Passionfruit delivers a tropical punch with refreshing pineapple notes.
Each can of Gin & Juice is naturally low in sugar and calories, with only 2 grams of sugar and 95 calories per 250ml serving. Made with real fruit juice, the drinks contain no artificial colours or flavours and are subtly carbonated with a 5.9% ABV – perfect for light and breezy summer drinks.
The packaging, designed by the renowned artist and industrial designer Ini Archibong, reflects the West Coast lifestyle that Dre and Snoop are famous for. Fans can find these premium gin-based cocktails at nearly 1000 UK independent retailers, on-premises locations, summer music festivals, and online at www.bydreandsnoop.com and Amazon.
Snoop and Dr. Dre have both mentioned how they’ve been involved from the ground up, taking their passion and friendship in music and applying it to drinks, but they also had help from Patrick Halbert, Andrew Gill, and Rocco Milano, the creators of On The Rocks Cocktails.
As you might expect, the launch party was quite the event. Hosted at Flipper's Roller Boogie Palace in London on July 18, 2024, all the founders and team were present alongside a host of stars such as Idris Elba, footballers Jude Bellingham and Virgil van Dijk and many more stars, including a surprise performance from Eminem.
Ready-to-drink cocktails are increasingly competitive, but with two of the biggest names in hip-hop behind it, as well as a legendary song and some delicious flavours, Gin & Juice looks set to be another hit for the iconic duo.