Words by Aidy Smith @Sypped
It was announced today that wine and spirits luxury giant LVMH will take a stake in Vermont based WhistlePig. A brand that has risen to fame in the USA for its quality. LVMH believes they can take this typically American rye whiskey and turn it into a global sensation with their investment.
This is the second major investment of an American Whiskey brand by Moet Hennessy after they took on a stake of Woodinville, based in Washington in 2017. The deal was sealed during the pandemic, making it one of the most exciting to have taken place despite such uncertainty in the market.
While Rye Whiskey is mainly consumed in the USA, LVMH believes they can create a global love for the style by tapping into a consumer base that trusts the company based on years of attaining one of the worlds most famous scotch portfolios. WhistlePig fits hand in hand with LVMH’s luxury portfolio, fetching up to $200 a bottle for the WhistlePig 15 Year Old.
More information is to follow in the coming months…