independent drinks brands festival

The Launch of DRINK IT IN Festival in London

launch of drink it in festival in london the three drinkers

If you’re looking for a unique festival experience to round off the (so-called) summer, look no further than DRINK IT IN, which opens to the public on 7th September in Southeast London for the very first time! Here’s why it sounds like an absolute feast for the senses.

When it comes to food and drink, festivals are often dominated by bigger brands, but DRINK IT IN is designed by tastemakers for tastemakers, celebrating exceptional and distinctive smaller producers. You'll have the chance to sample and support everything from beautifully crafted alcoholic and non-alcoholic drinks to artisanal spirits and mood-enhancing cocktails. Check out the full list at their website link down below – there are too many to mention here!

An enchanting selection of drinks isn’t all, however. With so many drinks available, you’ll want to line those stomachs and that’s where the food comes in. An exciting variety of street food will be available, ensuring a wonderful culinary experience to complement your drinks. Senegalese soul food, luscious Korean wings and baos, as well as festival favourites like pizzas and burgers that pair perfectly with our wide range of drinks – it’s all there and more. Again, there are so many options so have a look and see which draws you in.

Where is all this taking place then? Well, what once was a multi-storey car park is now an artistic and cultural hub, hosting unforgettable experiences for Londoners and visitors since 2017 - Peckham Levels. It offers a dynamic blend of theatre, music, comedy, talks, and events, combined with the vibrant nightlife, food, and bar scenes of London. So, whilst there’s all this food and drink to get stuck into, there’s also local art everywhere, kids’ activities, music from DJs and live bands, cocktail-making competitions with Pritesh Mody from Sunday Brunch, sustainable fashion collections from All Saints founder Stuart Trevor and the opportunity to get professionally photographed as a model! Like we said, a feast for the senses.

Stuart Coleman, founder of DRINK IT IN and co-founder of non-alcoholic cocktail brand HAELU, comments: "We can’t wait to welcome people to the festival. It’s been a real team effort between the independent brands taking part, and our goal from the very start is to put smiles on the faces of everyone who joins us on the day. Don’t miss the chance to enjoy a day full of flavour with friends and family."

With any festival, sustainability is a big challenge too, and DRINK IT IN has done their best to put on a great event without harming the environment by reducing waste, minimising single-use items and donating a portion of ticket sales to impactful organisations like The Drinks Trust, Equal Measures and Goal 17.

If you want to get involved, all the details are below:

When: Saturday 7th September: Afternoon session 12-5pm, Evening session 5-10pm
Tickets: Adult £17, Family £38 (two adults, two kids), Child £5.50 (under 5s free)
(And if you do fancy it, save yourself some money with our 15% discount code AIDY-DRINKITIN-15)
Where:
Peckham Levels, 95a Rye Lane, London, SE15 4ST
Buy your ticket here.