What do you get when you cross craft beer with fruit? Add the fact that it’s gluten free, vegan and has a sociably low alcohol of 4% abv and the answer is Jubel beer - and you need to try it.
Beer with fruit?
Yes it works, even if you may initially think it won’t. The idea came from the founders discovering the tradition of adding peach syrup to beer in the French alps as something called a ‘demi-pêche’, which literally means ‘half peach’. After developing a taste for it and finding it ‘dangerously refreshing’, they realised that no one was brewing anything like this, so they set out to create their own version - and make it better.
Jubel take light and crisp, golden lager and cut it with fruit. Inspired by the ‘Alpine’ peach style, they started with that and then created two more versions, inspired by their travels: ‘Coastal’ Grapefruit and ‘Urban’ Elderflower. Jubel describes the range as “beer with the refreshment of a fruit cider and the sessionability of a crisp lager”.
Unique in style, these fruit beers are incredibly easy drinking. Very soft and very fruity, they may not be for die hard beer lovers due to their fruit nature, but we found we reached for them when opening a bottle of wine was too much and we wanted something easier to grab and less hardcore than a gin and tonic or other highball. We also love the fact that it’s not just gluten free and vegan, but just 125 calories per bottle AND they offset the carbon for every beer produced.
What’s in the name?
The name Jubel is derived from jubilation and the fact that a version of the word is often used in some languages to mean ‘cheers’ when drinking.
Where can I buy them?
Jubel is available at Sainsbury’s in 330ml bottles for £1.95 (bargain!)
Find them also on Amazon by the case here.
Or order online from the Jubel website here.
You will see it on draft in some venues too as soon as they open again!
If you liked this, read our article on Small Beer and ‘What you should be drinking with curry’.