It seems like even J-Lo got bored over lockdown because during that time, with the help of industry veterans Ken Austin and Jenna Fagnan, her business partner Benny Medina and ‘The World’s Best Bartender 2021’ Lynnette Marrero, she was busy brewing up ideas for a new drink.
Addressing her 241 million Instagram followers, her secret project moved from the down-lo to #OnTheJLo – the tagline for her new brand.
Delola is her own new cocktail brand, and their first release comes in the form of natural premium spritzers. If you’re wondering about the name, ‘Lola Lopez’ is her ‘playful and carefree’ alter ego, a spirit she’s embracing with this first fleet of bubbles.
Bella Berry is a vodka, berry and hibiscus mix, Paloma Rosa Spritz uses tequila, grapefruit and elderflower and finally there’s L’Orange Spritz with amaro, orange and passionfruit. Crucially, they involve a plethora of natural botanicals to create a low-calorie, gluten free ready-to-drink mix that’s waiting to come alive over ice. Or as the star herself put it, “better ingredients, better taste, fewer calories than traditional cocktails, and one simple pour” and “easy, fun, fresh and delicious”.
Unusually for many ready-to drink cocktails, each one arrives in a beautiful glass bottle which definitely helps to recreate the experience factor that makes cocktails so special. Priced at $22.99 for 750ml bottles and $11.99 for 375ml bottles, this is a bit of a leap from the affordable on the go cocktail cans we’re used to, and with a deluge of celebrity faced drinks now on the market, it will be interesting to see whether these cocktail spritzers can become a household name just like J-Lo!