Move over Bailey’s, Mariah’s here.
She’s the queen of Christmas, the crown jewel of pop, and now, the newest kid on the Irish cream liqueur block (if such a block exists). With her smash hit ‘Fantasy’ recently featured in new movie ‘Free Guy’, Mariah is back in town and she means business.
Mariah Carey took to Instagram to announce the launch of ‘Black Irish’, her own brand of Irish cream liqueur. Lounging on a Caribbean beach flanked by sea, sand and Irish cream liqueur, Carey looked rightfully confident in her brand. The post received much support from fans, eager to get their hands on a bottle.
The name ‘Black Irish’ is a nod to Carey’s own heritage, with an Irish mother and a Black father - a topic she has discussed previously in a 2009 interview:
“It’s, like, my mother’s white – she’s so Irish, she loves Ireland, she’s like, yay, Ireland! Waving the flag and singing When Irish Eyes Are Smiling. And that’s great. I appreciate that and respect it.”
“But there’s a whole other side of me that makes me who I am and makes people uncomfortable. My father identified as a black man. No one asked him because he was clearly black. But people always ask me. If we were together, people would look at us in a really strange way. It sucked. As a little girl, I had blond hair, and they’d look at me, look at him, and be disgusted.”
Black Irish clearly means a lot to Carey, and the way she talks about the brand echoes this.
Speaking on her brand last week, Carey stated “I wanted to create something that embodies the holidays and gives everyone a reason to celebrate year-round, and I really think we have done that with Black Irish.” To be perfectly honest, we’re quite excited we’ve been gifted with a year-round reminder of her glittering empire. With the heaves of celebrities piling into the drinks industry, it’s refreshing to see one try something a little different.
Mariah Carey is releasing three flavours of the liqueur; Original Irish Cream, Salted Caramel, and White Chocolate; all of which sound delicious.
However, UK and Ireland residents might have to wait a bit longer to sample some of Carey’s liqueur as there’s said to be a Dublin brand already holding the name ‘Black Irish’. Mariah only has access to the US rights for the name, with Darker Still Spirits in Dublin having a stout named ‘Black Irish stout’. We’ll see how that pans out… Perhaps she can offer them a free concert? Signed CDs?
Did you know that there is an abundance of Celebrity Owned Wine and Celebrity Owned Tequila too?!