In every bottle of wine there is a story. Sometimes it reads like a comic book and other times like War and Peace, yet there is a time and place for every single glass. Wouldn’t it be lovely to capture these moments forever?
Despite our increasingly hectic world we are thankfully, albeit slowly, coming back to the notion of experiences over ownership of ‘things’ when it comes to downtime or even gifting. Moments matter more than material goods. Anyone who loves wine will be familiar with its powers to bring people together; to bond, to celebrate successes and to commiserate lost challenges, but there’s another reason many of us love the world of wine that may not be immediately obvious.
Wine engages the senses like nothing else. The pop of the cork (or the crack of the screw cap), the glug glug into the glass, the swirl, the sniff, the taste… Those of us who taste wine for a living look forward to the sea of wines at a press tasting where we can do nothing else but engage our senses for a couple of hours. We emerge refreshed from a truly meditative experience, alive with all the new stories we’ve experienced. It can be the same with a single bottle; a unique moment shared that you’ll want to find a way to remember forever. How do we do that?
Making Meaningful Memories
Studies have proved that our sensory human brains remember images, sounds and smells much more easily than dry facts and figures. How often has an aroma taken you straight back to a time and place, for example? Or a music track evoked the memory of a loved one? Art, music, perfume, film, literature all punctuate our lives on the most basic, beautiful human levels. Doesn’t it make so much sense then, to use the arts to capture the moments created with a glass of wine, not just to remember them better, but to enhance the whole experience? Perhaps a meditative Mozart aria made you stop and savour your quietly complex Burgundian Pinot Noir a little more? Or that earthy, Southern Italian red brought an extra dimension to the last few chapters of your book by Elena Ferrante? Wine can enhance a precious human moment, as can a piece of music a film or a book. Put all these things together and the result is far greater than the sum of its parts. We know a place where you can keep these moments together and so much more besides.
Capture your own wine moments
At the forefront of wine technology, the people at Coravin, the ultimate gadget for wine appreciation, have always understood the power of wine to create unique moments and the links between wine and the Arts. (Want an overview of Coravin? Read our article here). It was with this in mind that they created the Coravin Moments App; a one stop shop for wine lovers looking to capture and visualise their own wine moments as well as their own collections. You can create your own ‘moments’ or see those that others have made and edit them to make them your own. These moments inspire unique wine pairings for any occasion. Burt Bacharach, bolognese and Bordeaux, anyone? Surely the ultimate Friday night in! There is more you can do with the App too.
More than a Moment…
With the App, you can log your own wine collection as well as those you have tasted and have them presented visually by flavour profile. You’ll also never again forget a great bottle with the App’s ability to take a photo of a wine label, the wizardry to read it and even give you more information about the wine itself. Those lucky enough to own the epic Coravin Model Eleven (a fully automated version of the Coravin, which allows a glass of wine to be poured without having to pull the cork, read more here), can do more with the Moments app. It can be connected wirelessly via bluetooth to monitor levels in the argon gas canisters, battery levels and receive reminders for when to clean it. You can even shop for Coravin products through the App too.
Have you tried the app yet? Let us know your favourite wine pairing moments via social media (handles below)! If not, you can download the App from the Apple Store or directly from the Coravin website here. Currently only available for iPhone. Android, watch this space...