The Three Drinkers are delighted to announce that their TV series The Three Drinkers in Ireland has won the award for ‘The Best Contribution to Wine and Spirits Tourism’ at The Drinks Business Awards 2022.
What are The Drinks Business Awards?
The Drinks Business Awards is an annual, global competition that recognises and rewards the work of top performers across the international drinks industry over the previous twelve months. Now in its 20th year, it is one of the most trusted and internationally respected awards in the drinks industry.
Helena Nicklin from The Three Drinkers says “We are delighted to have been recognised for this award as it is all about what we set out to do, which is bring a new audience to wine and spirits through travel, food and tourism rather than just appeal to a drinks niche.”
Who are The Three Drinkers?
The Three Drinkers are drinks experts, writers and broadcasters Helena Nicklin and Aidy Smith, joined by a deliciously diverse revolving roster of ‘third drinker’ guests. As well as this, their second Amazon Three Drinkers TV series, they also produce the popular ‘Bring a Bottle’ podcast, run the drink, travel and lifestyle-focused online magazine thethreedrinkers.com and have a growing social media/influencer presence (@thethreedrinkers @HelenaSips @Sypped).
More about The Three Drinkers in Ireland
The Three Drinkers in Ireland is an aspirational, gastronomic journey through the picturesque island of Ireland. Drinks experts Aidy Smith and Helena Nicklin with special guests Beth Brickenden and Eulanda Shead-Osagiede explore a variety of Irish drinks, from whiskey, gin and poitín to cider and Irish cream, take a deep dive into Ireland’s incredible food scene and showcase some traditional activities such as bog snorkelling, cheesemaking, eel fishing and Irish dancing.
The Three Drinkers returned to our screens in March this year with a brand new, six-part series on Amazon Prime called ‘The Three Drinkers in Ireland’.
Mara Barrat from Bord Bia says “Ireland is renowned for producing high quality, sustainable food and drink. So, it is really important that we work with the right partners to showcase this to the world. Working with The Three Drinkers was excellent as through their global reach, production expertise and innovative production style, we are able to demonstrate the premium quality and sustainability of Irish produce and furthermore tell the story of the passion, love and craftsmanship of Irish food and drink producers. We are also very excited about what this series will do for Irish food and drinks tourism."
Julie Wakley, Head of GB at Tourism Ireland says: “Tourism Ireland was delighted to work with The Three Drinkers, to create this exciting new series. With many people set to watch the series on Amazon Prime and beyond, it promises to be a great way to shine a spotlight on Ireland’s great food and drink offering, rich culture and spectacular landscapes.”
Episodes 1-5 of The Three Drinkers in Ireland are currently available in 160 countries and territories across the globe with Episode 6, in which Colin Hampden-White also appears, airing imminently. The episodes will also be available on major airlines and in China from Summer 2022. You can watch The Three Drinkers in Ireland here.
Judges quotes
The “all-embracing, global TV coverage had a “bigger reach” than other entries in the category.” Aside from its phenomenal reach, judges admired the producers’ tenacity in getting the show made. One said: “It’s not an easy thing to sell around the world. They should be applauded for their hard work in getting this made. There’s not enough booze on telly…”