Sign up to become a Drinklusive Mentor

~ A Quick Message From Aidy ~

Firstly, I would like to say thank you. The saying goes “we should be the change we seek” and that is exactly what you are doing. By being a DRINKLUSIVE Mentor you are allowing us to get one step closer to enabling an industry where everyone can flourish, regardless of what they look like, live with or who they love.

Looking back to when I joined the industry ten years ago, I wish there was a program I could have taken part in to have met more people, felt more confident or just been made to feel like I fit in. While some progress has been made during that time, we’re still a far cry from where we should be. That said, it’s actions from people like you who are paving the way for that change to become a reality.

The drinks industry has never before been in such a dire state within our lifetimes. Sales are plummeting, people are drinking less than they ever have and companies are having to cut costs and people. In a time of such uncertainty, a major solution is staring us in the face. There are countless communities out there who have no interest in exploring what’s in their glass because they’ve never had a voice to guide them. But here’s the magic: if they see and hear more people who look like them, understand like them, love like them and represent them, a natural interest will emerge, and for our sector, a new revenue potential will be accessed. This mentorship has the aim of allowing those from these communities to flourish, so that in turn, our industry can do exactly the same.

We’ll achieve this through WSET education, paid commissions on international publications, alongside 1-1 seminars and invaluable mentoring. The last bit is so important, and this is where you come in.

WHAT DOES A DRINKLUSIVE MENTOR DO?

Honestly, while it doesn’t seem to be a lot of work, the end result is really empowering. The are two main aims. The first is to help one of our mentees find confidence as they grow. The second is a simple action to help us spread awareness that the program exists. Each one of you has built a tremendous community of drink lovers and within this will undoubtedly be people who could truly benefit from this program. These are the people we want to apply!

1 x 60 Minute Mentor Session

Each of our mentees will embark on a 9 month fast-track course of learning and building their personality/profile. As part of this they will have invaluable 1-1 sessions with DRINKLUSIVE mentors. We will match you up with a mentee based on similarities and you’ll host one 60 minute 1-1 session with them at some stage over their 9 month program. It’s an opportunity for them to get two things. Firstly, they can grow their network and meet people who are doing exactly what they hope to in the future. Secondly, they can learn from the tips, tricks, challenges and so much more that you have experienced throughout your career. It’s an incredible opportunity for them and something that so many people have said they always wished they’d been able to benefit from when entering the industry! Please note that our mentees will be paired with more than one mentor, so they have a large network of friendly faces waiting to help them from the beginning of their DRINKLUSIVE journey.

1 x Instagram Carousel + Story Set

One of the most important parts of this incubator is getting the word out and we couldn’t be prouder to associate ourselves with our incredible mentors - you. People follow you because they love what you do and within your community will no doubt be people from underrepresented groups who have always wanted to dip their toes into this world but never had the courage. You can help them take that next step.

We know that creators care about what they share, and we don’t expect you to slap a random post on your feed that isn’t relevant to you. It needs to be about why you have chosen to become a mentor and why you feel others should be aware of this program. For that reason, we’ll work with you to create a unique carousel that includes your face and personality throughout.

The ‘Carousel’ will showcase a photo of you announcing that you are a mentor, a bespoke video from you about why you’ve decided to get involved, an image with more information on the program and a short video from our founder celebrating your involvement while talking about why this is so important. All you need to provide is the portrait and video, we’ll do the rest!

If you would like to become a Drinklusive Mentor, please fill in the form below and we will get in touch with you shortly.