Previously a management consultant and theatre director, Will is now a professional photographer who began shooting wine and glassware seriously during the Covid lockdowns. If wine is liquid geography or poetry, the ultimate litmus tests for him are whether the beverage takes you down memory lane, or better still, transports you to a time and place you have never been. His goal is to tell compelling stories about the people and places behind the labels. Being a certified Climate Aware Photographer, he enjoys researching how vines and winemaking are adapting to and evolving with our changing climate. When he’s not enjoying press tastings, print magazines or Formula One, you will find Will sharing his experiences of food & wine/spirits pairings on his Instagram account @fino_vino_malts.